Land Rover Series 1 - During the post war years two brothers, Maurice and Spencer Wilks, were Rover's Chairman and Chief Engineer respectively. Maurice, who owned a farm, had bought and ex-US army Jeep to get around his land and he became convinced the Rover could build a better four wheel drive machine. Thus the Land Rover was conceived. Simple to build, strong and easy to operate, it would be ideal for the farmer and the developing Third World. To overcome the steel shortage the body panels were to be made of aluminium. On April 30th 1948 the Land Rover Series 1 was launched at the Amsterdam Motor Show. It was an immediate success and order began to pour in from all over the world. The vehicle received a royal endorsement when King George VI tested one at Sandringham and Balmoral - and ordered the first of many to be used on the royal estates. The model comes on a wooden plinth complete with plaque.